Adam Cox is joined by branding expert Desislava Dobreva, also known as “The Branding Queen”. Des discusses exactly what branding is – and what it isn’t. They talk about why brands are so important, and how smaller companies and sole traders can use the principles of branding to build and establish a brand that is effective. Des offers some tips, and advises of the key pitfalls to avoid.
Adam is joined by Chrissa and Victoria Tolidou also known as the Tolidou Sisters about the growing trend of personal branding. They explain how more and more individuals are leveraging their talents and expertise to become brands and explain how best to define your personal brand. They share their story of how a house fire have them a burning ambition to build their own brand and offer a few essential tips on personal branding.
Adam Cox is joined by speaker and business coach Adam Strong, who talks about how his previous life as a long-distance runner has helped him in the business world. They discuss how the attributes of discipline, resilience and tenacity can become vital qualities in entrepreneurs and business owners. Adam offers a few tips about how to apply the principles of sports psychology to the world of business.
Adam Cox is joined by entrepreneurial accountant and cashflow expert, Shishir Khadkar, to discuss how so many business owners risk financial ruin by being unaware of key parts of their financial situation. Shishir shares why the single most important financial discipline is cash flow – and the ability to be aware of it and its implications in business. He also gives some practical tips on how to immediately improve cash flow control, which could mean the difference between a business failing and succeeding.
Research from British Business Bank has revealed that the majority of small businesses don’t like the idea of borrowing money to grow their enterprise. Former Dragon’s Den investor, Piers Linney, joins Adam Cox to discuss ways to scale and grow your small business, and how to seek advice on external funding.
Adam talks to Hannah Hawkshaw, a blogger, international speaker and founder of Social Media company Branding Marketing Results. Hannah discusses her journey from being confined to home as a result of a health condition and then using that time to become competent in blogging and social media to the point that she was being asked to do work for clients while still a teenager. They discuss the psychological principles that stop people from fully utilising digital marketing platforms and also the principles that make them so effective. Hannah shares a few tips to amplify social media for businesses large and small and talks about how this will be even more important in the future.
Adam Cox talks to relationship coach, Nancy Guo, about toxic relationships and how to resolve them. Nancy was a businesswoman who created – and then closed – her first business, when she realised it wasn’t creating personal fulfilment for her. Instead, she launched her own coaching business, and she now helps others find happiness, which she says starts first with the relationship we have with ourselves. Nancy offers some tips about how to spot the signs of a toxic relationship and what to do to have a better one.
Adam talks to Helen Parker, a money saving expert and passive income coach, about how to create an income outside of the typical employment model. They talk about models of passive income including multi-level marketing and why this model has a bad reputation. They explore how this model can work and what kind of people would work well in a system that allows for personal flexibility and therefore requires self-discipline and a desire to influence others.
Adam Cox talks to Venetia Zannettis, a law of attraction expert, about the science behind people getting the things they truly want for themselves. Whether it’s better relationships, your dream career or even getting rich; Venetia is adamant that if you believe in your desire and that you deserve it, both consciously and subconsciously, you’ll get it. On the flipside, Venetia talks about how worrying about a negative future could actually be a self-fulfilling prophecy. Tune in for tips on how to attract more of what you want, including a big fat bank account.
Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.